Communication is neither the transmission of a message nor the message itself it is the mutual exchange of understanding originating with the receiver communication needs to be effective in business communication is the essence of management. I see real help a new book what more can i say by dianna booher one of the most recognized business communication gurus which clearly calls out the parameters of effective business . The sharing of information between people within an enterprise that is performed for the commercial benefit of the organizationin addition business communication can also refer to how a company shares information to promote its product or services to potential consumers. Business communication is an essential part of any enterprise any member of an organization should be able to share their ideas in an effective manner and to express their clear recommendations towards a company related topic
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